The Leisure Shoe /

Rivieras Leisure shoes, first worn on Spain’s Costa Blanca in the fifties and celebrated for their superior comfort and streamlined design are set for a resurgence. Their low-top slip on style, leather soles and mesh upper set them as an optimum choice for summer footwear.

Shop the Rivieras edit

Cutler and Gross X Erdem /

Cutler and Gross have collaborated with START favourite Erdem to create a series of sunglasses inlaid with the designer’s signature lace fabrics. If the aim was to acheive optical perfection, we say ‘mission accomplished‘.

Shop the Cutler and Gross Shop in Shop

In the Neighbourhood: Hix Shoreditch /

Shoreditch’s gentrifiation continues with Start’s newest neighbour opening for business from Friday 18th May, 2012. The new kid on the Rivington Street block is none other than Soho Hix East London’s sister restaurant, specialising in steaks and chicken. Personally, I was hoping for the perfect place to knock back a few lunchtime oysters, but I suppose that’s a little bourgeois of me. Heck, let’s not pretend this is SW4.

The Tram Shed, which is a large Grade II listed building will host the foodie’s dream establishment and rumour has it, cookery classes and a farmer’s market on weekends.

This space will be one to watch.

Flash Sale Equations /

Forget all memories of how painstaking dull double maths on a Friday morning used to be and let START introduce you to a new lesson…Flash Sale Equations. All you need is our promotion code MIDSEASON12 and an eye for styling and you can enjoy 30% off our favourite SS12 womenswear brands. But don’t forget the flash sale ends on Monday 14th May. Enjoy!

Shop the Flash Sale selection now!

Illustrated by R. Kilroy /

START has commissioned local based fashion illustrator and founder of DECOY, Richard Kilroy, to curate an installation for our menswear windows. The result is two window hangings based around looks from SS12 collections by Acne and One Nine Zero Six.

Routed in the elements of composition, suggestion and simplicity, Kilroy combines aspects of photo-realism with loose and suggestive line. In late 2010 he was selected by Christian Dior and Somerset House as one of only five illustrators to produce an original work for ‘Dior illustrated: Rene Gruau And The Line Of Beauty‘.  His most recent commission was to produce a portrait of professor Louise Wilson OBE for her birthday.

DECOY, includes original illustrations by Kilroy, Julie Verhoeven, Richard Gray, Tara Dougans and features work and interviews with Jasper Goodall, Cedric Rivrain, Si Scott and more. The second and third issues are currently available from his website.

To date, Kilroy’s clients include Christian Dior, VMAN, Topshop, Onitsuka Tiger, Volt Magazine, Ponystep, Husk, I.T Post, Start Boutique and more. He is currently producing a book with Vivays publishing on contemporary fashion illustrators, due for release in late 2013.

Kilroy’s work will be featured in the exhibition Go Figure: New Fashion Illustration at the London College of Fashion Gallery space from Friday 11th May.

Shop the Acne Look

Shop the One Nine Zero Look

Richard Kilroy’s In Store Installation