The Art of Eating Well /

Sisters Melissa and Jasmine Hemsley aim to offer a modern twist on a back-to-nature way of eating. Aside from the obvious health benefits for today’s over-worked, under-nourished generation, the recipes are delicious and easy to make. A double bonus!

START is excited to be stocking a limited selection of signed copies of The Art of Eating Well Cookbook by HEMSLEY + HEMSLEY, plus a ‘Boil your Bones’ Canvas Tote for carrying the ingredients for all your favourite HEMSLEY + HEMSLEY recipes! But be quick, the books are selling out fast!

Buy your copy here

All Weather Purpose /

Our mens outerwear edit has you covered to combat most weather condition this winter, without compromising on your personal style. Our top picks include the Woolrich Arctic Parkas, CMMN Sweden’s new take on the puffa jacket, the highly technical Arc’Teryx Veilance edit of urban performance outerwear and Stutterheim’s traditional Scandinavian fisherman coats.

Shop Mens Outerwear

Pinky Promise /

Photography: Willow Williams // Styling: Natalie Duthie, Louise Graham // Hair Stylist: Ross McLaughlin // Makeup Artist: Gillian Campbell

Whether your a girly girl or a straight up tomboy, there’s a shade of pink for you. And don’t you know, pink is the sassiest colour (i-D Magazine, 2014). Channel the trend the START way in with pieces by Sophia Webster, Acne, Sophie Hulme, T by Alexander Wang and of course Mr. Start Woman.

Shop the Pinky Promise edit

Le Ross! Launch Party /

See who came to celebrate the launch of our good friend, Ross Hancock’s beautiful new demi-couture collection, Le Ross!

Guests sipped  cocktails courtesy of Martin Miller’s Gin, munched on popcorn from Metcalfe’s Skinny and enjoyed tunes from the lovely, Lou Hayter. Goodie bags were handed out to Le Ross purchases that included a Hemsley + Hemsley cookbook, mini Diptyque candle, a Cleo B travel wallet and Metcalfe’s popcorn.

The designer, Ross Hancock with Jasmine Hemsley

Our Start Girls, Spenser Therry and Orsi Szentes wearing Le Ross!

Owner, Brix Smith-Start minding the Metcalfe’s popcorn.

The exclusive collection will be available to buy in store and online from next Thursday, but if there’s anything you’d like to know in the meantime please email style@start-london.com or call +44 (0) 207 033 3951. See you next week!


Monster Attack /

Fall in love with Sophie Hulme’s shearling monsters, Harrold, Maple and Ted, this autumn/winter. With their googly-eyes and cheeky faces, these three monsters have wriggled their way into our hearts and set up home. If you can bare to part with one of these critters, they make excellent gifts!

Shop our Sophie Hulme edit