All Weather Purpose /

Our mens outerwear edit has you covered to combat most weather condition this winter, without compromising on your personal style. Our top picks include the Woolrich Arctic Parkas, CMMN Sweden’s new take on the puffa jacket, the highly technical Arc’Teryx Veilance edit of urban performance outerwear and Stutterheim’s traditional Scandinavian fisherman coats.

Shop Mens Outerwear

Pinky Promise /

Photography: Willow Williams // Styling: Natalie Duthie, Louise Graham // Hair Stylist: Ross McLaughlin // Makeup Artist: Gillian Campbell

Whether your a girly girl or a straight up tomboy, there’s a shade of pink for you. And don’t you know, pink is the sassiest colour (i-D Magazine, 2014). Channel the trend the START way in with pieces by Sophia Webster, Acne, Sophie Hulme, T by Alexander Wang and of course Mr. Start Woman.

Shop the Pinky Promise edit

Le Ross! Launch Party /

See who came to celebrate the launch of our good friend, Ross Hancock’s beautiful new demi-couture collection, Le Ross!

Guests sipped  cocktails courtesy of Martin Miller’s Gin, munched on popcorn from Metcalfe’s Skinny and enjoyed tunes from the lovely, Lou Hayter. Goodie bags were handed out to Le Ross purchases that included a Hemsley + Hemsley cookbook, mini Diptyque candle, a Cleo B travel wallet and Metcalfe’s popcorn.

The designer, Ross Hancock with Jasmine Hemsley

Our Start Girls, Spenser Therry and Orsi Szentes wearing Le Ross!

Owner, Brix Smith-Start minding the Metcalfe’s popcorn.

The exclusive collection will be available to buy in store and online from next Thursday, but if there’s anything you’d like to know in the meantime please email style@start-london.com or call +44 (0) 207 033 3951. See you next week!


Monster Attack /

Fall in love with Sophie Hulme’s shearling monsters, Harrold, Maple and Ted, this autumn/winter. With their googly-eyes and cheeky faces, these three monsters have wriggled their way into our hearts and set up home. If you can bare to part with one of these critters, they make excellent gifts!

Shop our Sophie Hulme edit

START Presents Le Ross! /

“ Start has always been special to me and Philip and Brix have always supported me. Being a neighbour and having once worked at START, like the name suggests, it seemed like the best place to start! ” – Ross Hancock

Inspired by a childhood spent travelling the globe, Ross Hancock, designer of contemporary demi-couture brand Le Ross, has always been captivated by the romance and rock ‘n’ roll world of fashion. Hancock’s undeniable talent was first revealed to the UK when he appeared as a contestant on Project Catwalk in 2008, and was established once again in 2010 as he became Esquires first ever best dressed man in Britain, highlighting his innate sense of style.

Mr. Start Woman Crew Neck Sweater // Le Ross! Printed Pleated Skirt // Comme des Garçons Large One Zip Pouch // Somerville Fur Pom Pom Key Rings

A true craftsman, everything Hancock creates is made entirely by hand, using only the most exquisite couture fabrics with a keen attention to detail, cut and finish. All his garments are cut using only a ruler and a pencil, no pattern blocks.

To welcome Le Ross to START, we will be hosting an event at our womenswear boutique on Thursday 9th October from 5.30pm – 8.30pm. Guests will enjoy delicious cocktails courtesy of Martin Miller’s Gin and music by the talented Louise Hayter. Ross Hancock will be on hand to introduce his collection, available exclusively at START. If that wasn’t enough the first 20 Le Ross purchases will also receive a complimentary goodie bag full of premium treats including a Hemsley + Hemsley cook book, a Diptyque candle, a Cleo B travel wallet and Metcalfe’s popcorn.

The exclusive collection will be available to buy in store and online from next Thursday, but if there’s anything you’d like to know in the meantime please email style@start-london.com or call +44 (0) 207 033 3951. See you next week!