In 2011, founded on a growing frustration of their own experience of charity auctions, Secret 7″ decided to take matters into their own hands. And so began a journey into unknown territory, centred around the objective to create a positive and fun experience for designers and art fans alike. It wasn’t long before Teenage Cancer Trust and 7 global superstars were convinced. The rest, as they say, is history.
Despite being a fledgling initiative, Secret 7″ has been overwhelmingly successful. In two short years the Team has received over 6,000 artworks by the likes of world famous artists like Ai Weiwei, David Shrigly and Gilbert & George, sold every single sleeve exhibited and raised over £60,000.
So ‘what is Secret 7″ all about anyway?’, we hear you ask. The idea is simple. The Team takes 7 tracks from 7 of the best known musicians, pressing each one 100 times to a 7″ vinyl. Creatives are then invited to interpret these tracks in their own individual style, resulting in a totally unique, one-of-a-kind sleeve for every 7″. Contributors range from famous names and art legends to up-and-coming gems unearthed through artwork submitted via the Secret 7″ website. Each season a new good cause is selected, benefiting from the combined efforts of the contributing artists and record buyers (which is where you can come in, but more on that later!). This year, guided by the brutal scenes in Syria on the news, all money raised from the sale will go to War Child, a charity that has always worked closely with music to help raise both money and awareness.
You can get your hands on one of the 700 sleeves this Record Store Day (Saturday 19th April) at the exhibition Downstairs At Mother, 10 Redchurch St, where each sleeve will be on sale for £45 from 10am – 6pm. The artist responsible for each sleeve, or even the song it belongs to, is a secret that lies within!
Ahead of the sale, we’ve picked a selection of our favourites, and you can too! Visit the Secret 7″ website for more details.
Top row, right to left
Cara, Buying Intern: #186 – One word. Funky.
Spenser, PR Manager: #214 – The pupil looks like a keyhole into space, sort of twin peaks style. Me likey!
Natalie, Digital Manager: #536 – A combination of my childhood (and adulthood!) loves: Jurassic Park and puzzle books.
Middle row, right to left
Louise, Digital Assistant: #78 – This handwritting is just like my uncle’s. I feel like he would probably say this to me too.
Ali, Menswear Buyer: #37 – He just looks like the type of guy you would have a random conversation with at the pub. Or he is your stereotypical crazy uncle that you only see at weddings.
Danny, Mr. Start Design and Production Manager: #385 – It’s makes me think about Bambi’s early life loss. Hauntingly lonely, but beautiful at the same time.
Bottom row, right to left
Louise, Digital Assistant: #81 – I’m hungry and I love chips and I love a cuppa.
Natalie, Digital Manager: #373 – Micro vs. Macro. To me this looks like it could be a star clustered galaxy or a bacterial culture growing on a petri dish. It speaks to the scientist in me.
Chris, Sales Associate and Artist: #73 – I like this because it reminds me of Linda, and I have always been a fan of her work.