Our FLASH SALE is just too good to miss, so make sure you stop by our Rivington Street Stores or hop online today to make the most of our final reductions on all our Spring/Summer 14 and archive lines!

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Starlight Party /

We are delighted to welcome enchanting new jewellery brand Zoe & Morgan to our edit of contemporary designers and we invite you to celebrate on Thursday the 4th of September as we host a special celestial themed event in store.

Crafted for those with an appreciation for the unique and a love of the extraordinary, Zoe & Morgan are a brother and sister jewellery design duo that specialize in elegantly crafted jewellery that is both wearable and timeless. Watching their father make jewellery in his own workshop over the years ingrained in them the craft of transforming primordial materials in to precious, coveted items of beauty and sentiment.

To perfectly compliment Zoe & Morgan’s cosmic inspired collection of diamond encrusted crescent moon studs, sparkling star rings ands lightening bolt pendants, the evening includes a pop up nail bar courtesy of Beauty Boudoir Parlour offering complimentary glittery nail art, tarot card readings and delicious cocktails. Come and meet the designers whilst perusing the new collection, with exclusive pieces available on the night.

If all that wasn’t exciting enough we’re treating first time Uber users to a free ride either to or from the party. Simply download the app and use the promotion code ZM4START.

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You’re Invited!

START has joined forces with innovative British designer Maria Grachvogel in celebration of the brand’s 20th anniversary, creating an exclusive capsule collection of unique pieces re-born from the Maria Grachvogel archive collection.

Handpicked by Brix and Maria, our archive edit includes six limited edition styles inspired by our creations from the designers 20 year career, carefully reworked by hand exclusively for START. Expect to see the brand’s signature classic silhouettes, avant-garde prints and timeless essence fused with START’s contemporary and modern style ethos.

To celebrate the exiting partnership, our boutique will play host to a special party to launch the collection, and you’re invited! Join us on Thursday 28th August from 5.30pm – 8.30pm for a unique evening of shopping, music and delicious cocktails courtesy of Martin Miller’s Gin. Meet Maria Grachvogel and Brix Smith-Start, peruse the never before seen collection and enjoy a limited edition gift with each Maria Grachvogel purchase.

The archive collection launches this Thursday and will be available to buy in store and online.

Shop Maria Grachvogel

ONE TO WATCH: Sandy Liang

Up and coming New York designer Sandy Liang has been causing a stir of late. The arrival of the her debut collection for AW14 in store was responsible for some frenzied squeals of excitement and a stampede to the shop floor to try on everything we could get our hands on.

Sandy Liang’s design aesthetic is very much an edgy cool, but if the more avant garde shearling coats aren’t for you there are plenty of more wearable styles (we’re looking at you Bowery, a butter soft black leather jacket with a powder pink shearling collar). Liang is inspired by things that have made a lasting impression on her, from childhood memories to recently watched movies to a beloved neighbourhood. There’s a common thread running through the collection, an exploration of the duality between the feminine and the subversive sprinkled with a hint of humour. In her own words, fashion shouldn’t be taken too seriously, it’s there to make our lives a just little bit more fun.

Rarely have we seen a debut collection with such promise, and we’re thrilled to announce that as the first UK stockist, Sandy Liang is available to buy exclusively at START. The pieces will be available to order online very soon, but if you can’t wait you can shop the edit in store or via telephone, just give our Customer Service Team a call on +44 (0) 207 033 3951 or email style@start-london.com.

Get the Look

We’re super excited to introduce Bella Freud’s iconic sweaters to our womens knitwear edit for Autumn/Winter ’14. These intarsia knitted sweaters emblazoned with quirky slogans have earned Bella Freud a cult celebrity following, counting cool kids Alexa Chung, Kate Moss and Alison Mosshart as her biggest fans. Add a touch of the brand’s tongue and cheek philosophy to your home with one of the Bella Freud candles, each a delicious mix of scents that make for great gifts too!

Shop Bella Freud