Channeling: Love Hearts /

What… Love Hearts. A childhood classic.

How… In pastel shades courtesy of Acne, Maison Martin Margiela, Equipment and Nailgirls with neutral tones provided by Alexander Wang and Noemi Klein Jewellery

Marti Leather Backpack by Alexander Wang // RY Angora Sweater by Acne // Mint Suede Court Shoes by Maison Martin Margiela // Romantic Taffeta Skirt by Acne // Nailgirls Nail Polish // Gold Glacier Face Ring by Noemi Klein // Ballet Pink Silk Shirt by Equipment

Philip’s iPadventures: Safety First /

An Apple iPad is not a toy, and as they are fairly costly they ought to be afforded the best protection on the market. Personally I’m a big fan of the Narita leather iPad case by WANT les Essentiels de la Vie (who, by the way, also outfit my iPhone in a Newbery leather case). Lightweight and stylish, the Narita iPad case is sturdy enough to keep my beloved iPad safe whilst I hop in and out of my digital musings, without being overly corporate or cumbersome. With 9 card shaped slots, leather slip pockets for keeping the random pieces of paper one accumulates over the course of the day and even a non-slip aluminum stand, it’s hard to think of any other way WANT Les Essentiels de la Vie could make the Narita leather iPad case more functional than it already is. Clever boys.

Click to take a closer look at our edit of WANT Les Essentiels De La Vie

Laura Lee: We are all made of Stars /

Laura Lee has established itself as one of our best selling jewellery brands ever since START began stocking the delicate rings and fine chain necklaces three seasons ago. Our love affair with the brand grows stronger now that former STARTlet Chloe flew the nest to take up a position at Laura Lee HQ. Our favourites include the 18ct gold key necklace (above) and the silver Carpe Diem necklace. We also love wearing ‘We are all made of Stars’ engraved band rings in rose gold, yellow gold and silver stacked on top of each other or singularly above the knuckle. Needless to say, the brand has a special place in our hearts.

Click to shop our Laura Lee edit

Thirty Shades of Red /

The Nailgirls are back at START to help you keep your fingers in tip top condition. To book a shape and paint* for Friday or Saturday just call our womenswear store on 020 729 3334 or email womens@start-london.com with your preferred day and time. With a Valentine’s collection of over 30 shades of reds and pinks in addition to their fashion based collections, you can chose one Nailgirls polish or 10!

*Enjoy a Nailgirls shape and paint for only £12.

Click to shop Nailgirls

Brix’s Sale Highlights /

Lempicka Wide Leg Trousers by Acne // Magenta Cashmere Scarf by Gladys & Pixie // Green Marble Print Vest by Christopher Kane // Oversized Bengal Tiger Alexa Bag by Mulberry // Hit Brown Sandals by Acne

From wide leg palazzo by Acne to Gladys & Pixie cashmere scarves to a highly covetable Mulberry Alexa bag in tiger printed calf-hair, the START sale has got something for everyone. We asked Brix Smith Start to highlight a few of her favourite AW11 pieces, and until Wednesday 8th you can enjoy Brix’s picks and all other sale items at a further 10% off with the sale10 code.