Julian Mayor X START /

Located in heart of East London’s creative hub, with three iconic fashion boutiques along Rivington Street, Start London are delighted to take part once again in the Shoreditch Design Triangle and this year will be teaming up with dynamic London based designer Julian Mayor.

The Shoreditch Design Triangle 2014 is set to be the biggest street by street event during this year’s London Design Festival. In it’s 6th consecutive year, the event brings together a fascinating assortment of designers, stores, galleries, studios, cafes, bars, brands and one-off events for a week of design-led festivities.

Taking place in the START Menswear boutique, renowned for their unparalleled edit of eminent designer brands including Comme des Garcons, Acne, Maison Martin Margiela, Kenzo, AMI, Matthew Miller, COMMON and more, the collaboration with designer and artist Julian Mayor will showcase a bespoke installation, exclusive to the store along with pieces from Mayor’s current body of work.

Julian Mayor is inspired by the sculptural possibilities of computers and the industrial craft making processes. Mayor graduated from the Royal College of Art in 2000 and moved to California where he began work as a design consultant. After several years abroad, he moved back to the UK where he became an East London local and continued his career as one of the area’s most innovative designers. Mayor’s designs have been shown at the V&A London, Rossana Orlandi Milan, FAT Galerie Paris and 21st21st New York.

Start will be hosting an evening of drinks and music to celebrate the union between fashion, art and design on Tuesday the 16th of September from 5pm – 8.30pm. Guests will be able to meet the designer and view the never before seen installation from Mayor created exclusively for the store, whilst perusing the new AW14 collections.


Our FLASH SALE is just too good to miss, so make sure you stop by our Rivington Street Stores or hop online today to make the most of our final reductions on all our Spring/Summer 14 and archive lines!

Shop Mens Sale and Womens Sale

Starlight Party /

We are delighted to welcome enchanting new jewellery brand Zoe & Morgan to our edit of contemporary designers and we invite you to celebrate on Thursday the 4th of September as we host a special celestial themed event in store.

Crafted for those with an appreciation for the unique and a love of the extraordinary, Zoe & Morgan are a brother and sister jewellery design duo that specialize in elegantly crafted jewellery that is both wearable and timeless. Watching their father make jewellery in his own workshop over the years ingrained in them the craft of transforming primordial materials in to precious, coveted items of beauty and sentiment.

To perfectly compliment Zoe & Morgan’s cosmic inspired collection of diamond encrusted crescent moon studs, sparkling star rings ands lightening bolt pendants, the evening includes a pop up nail bar courtesy of Beauty Boudoir Parlour offering complimentary glittery nail art, tarot card readings and delicious cocktails. Come and meet the designers whilst perusing the new collection, with exclusive pieces available on the night.

If all that wasn’t exciting enough we’re treating first time Uber users to a free ride either to or from the party. Simply download the app and use the promotion code ZM4START.

Shop Zoe & Morgan

You’re Invited!

START has joined forces with innovative British designer Maria Grachvogel in celebration of the brand’s 20th anniversary, creating an exclusive capsule collection of unique pieces re-born from the Maria Grachvogel archive collection.

Handpicked by Brix and Maria, our archive edit includes six limited edition styles inspired by our creations from the designers 20 year career, carefully reworked by hand exclusively for START. Expect to see the brand’s signature classic silhouettes, avant-garde prints and timeless essence fused with START’s contemporary and modern style ethos.

To celebrate the exiting partnership, our boutique will play host to a special party to launch the collection, and you’re invited! Join us on Thursday 28th August from 5.30pm – 8.30pm for a unique evening of shopping, music and delicious cocktails courtesy of Martin Miller’s Gin. Meet Maria Grachvogel and Brix Smith-Start, peruse the never before seen collection and enjoy a limited edition gift with each Maria Grachvogel purchase.

The archive collection launches this Thursday and will be available to buy in store and online.

Shop Maria Grachvogel

ONE TO WATCH: Sandy Liang

Up and coming New York designer Sandy Liang has been causing a stir of late. The arrival of the her debut collection for AW14 in store was responsible for some frenzied squeals of excitement and a stampede to the shop floor to try on everything we could get our hands on.

Sandy Liang’s design aesthetic is very much an edgy cool, but if the more avant garde shearling coats aren’t for you there are plenty of more wearable styles (we’re looking at you Bowery, a butter soft black leather jacket with a powder pink shearling collar). Liang is inspired by things that have made a lasting impression on her, from childhood memories to recently watched movies to a beloved neighbourhood. There’s a common thread running through the collection, an exploration of the duality between the feminine and the subversive sprinkled with a hint of humour. In her own words, fashion shouldn’t be taken too seriously, it’s there to make our lives a just little bit more fun.

Rarely have we seen a debut collection with such promise, and we’re thrilled to announce that as the first UK stockist, Sandy Liang is available to buy exclusively at START. The pieces will be available to order online very soon, but if you can’t wait you can shop the edit in store or via telephone, just give our Customer Service Team a call on +44 (0) 207 033 3951 or email style@start-london.com.