START Presents Le Ross! /

“ Start has always been special to me and Philip and Brix have always supported me. Being a neighbour and having once worked at START, like the name suggests, it seemed like the best place to start! ” – Ross Hancock

Inspired by a childhood spent travelling the globe, Ross Hancock, designer of contemporary demi-couture brand Le Ross, has always been captivated by the romance and rock ‘n’ roll world of fashion. Hancock’s undeniable talent was first revealed to the UK when he appeared as a contestant on Project Catwalk in 2008, and was established once again in 2010 as he became Esquires first ever best dressed man in Britain, highlighting his innate sense of style.

Mr. Start Woman Crew Neck Sweater // Le Ross! Printed Pleated Skirt // Comme des Garçons Large One Zip Pouch // Somerville Fur Pom Pom Key Rings

A true craftsman, everything Hancock creates is made entirely by hand, using only the most exquisite couture fabrics with a keen attention to detail, cut and finish. All his garments are cut using only a ruler and a pencil, no pattern blocks.

To welcome Le Ross to START, we will be hosting an event at our womenswear boutique on Thursday 9th October from 5.30pm – 8.30pm. Guests will enjoy delicious cocktails courtesy of Martin Miller’s Gin and music by the talented Louise Hayter. Ross Hancock will be on hand to introduce his collection, available exclusively at START. If that wasn’t enough the first 20 Le Ross purchases will also receive a complimentary goodie bag full of premium treats including a Hemsley + Hemsley cook book, a Diptyque candle, a Cleo B travel wallet and Metcalfe’s popcorn.

The exclusive collection will be available to buy in store and online from next Thursday, but if there’s anything you’d like to know in the meantime please email or call +44 (0) 207 033 3951. See you next week!

Sandy Liang SS15 Pre Order /

Don’t miss out on the chance to pre order a piece from the Sandy Liang SS15 collection. Standout styles include the Floral Delancey Leather Jacket, the Mingo Shearling Top and the Romy Pleated Skirt, based on the bestselling Felix skirt from AW14.

You can either secure your pre order by placing a 50% deposit online with the code SLPRESS15, or via telephone order on +44 (0)207 033 3951. The rest of the balance will be payable when we receive the SS15 delivery in January/February 2015. To find out about our Pre Ordering Terms & Conditions please click here.

Pre Order Sandy Liang SS15

A Nineties Education /

Photography: Willow Williams // Styling: Natalie Duthie, Louise Graham // Hair Stylist: Ross McLaughlin // Makeup Artist: Gillian Campbell

The nineties trend has been creeping up over the past few seasons, but for Autumn/Winter 14 style has hit the runways hard with the likes of Marques Almeida and T by Alexander Wang, both tackling frayed denim with an expert eye. While we’re referencing the nineties the look is still contemporary, it’s more a nod to the decade than a step back in time, which also means we can leave all the angst in the past too!

Shop the Nineties edit

Julian Mayor X START /

Located in heart of East London’s creative hub, with three iconic fashion boutiques along Rivington Street, Start London are delighted to take part once again in the Shoreditch Design Triangle and this year will be teaming up with dynamic London based designer Julian Mayor.

The Shoreditch Design Triangle 2014 is set to be the biggest street by street event during this year’s London Design Festival. In it’s 6th consecutive year, the event brings together a fascinating assortment of designers, stores, galleries, studios, cafes, bars, brands and one-off events for a week of design-led festivities.

Taking place in the START Menswear boutique, renowned for their unparalleled edit of eminent designer brands including Comme des Garcons, Acne, Maison Martin Margiela, Kenzo, AMI, Matthew Miller, COMMON and more, the collaboration with designer and artist Julian Mayor will showcase a bespoke installation, exclusive to the store along with pieces from Mayor’s current body of work.

Julian Mayor is inspired by the sculptural possibilities of computers and the industrial craft making processes. Mayor graduated from the Royal College of Art in 2000 and moved to California where he began work as a design consultant. After several years abroad, he moved back to the UK where he became an East London local and continued his career as one of the area’s most innovative designers. Mayor’s designs have been shown at the V&A London, Rossana Orlandi Milan, FAT Galerie Paris and 21st21st New York.

Start will be hosting an evening of drinks and music to celebrate the union between fashion, art and design on Tuesday the 16th of September from 5pm – 8.30pm. Guests will be able to meet the designer and view the never before seen installation from Mayor created exclusively for the store, whilst perusing the new AW14 collections.


Our FLASH SALE is just too good to miss, so make sure you stop by our Rivington Street Stores or hop online today to make the most of our final reductions on all our Spring/Summer 14 and archive lines!

Shop Mens Sale and Womens Sale