ONE TO WATCH: Sandy Liang /

Up and coming New York designer Sandy Liang has been causing a stir of late. The arrival of the her debut collection for AW14 in store was responsible for some frenzied squeals of excitement and a stampede to the shop floor to try on everything we could get our hands on.

Sandy Liang’s design aesthetic is very much an edgy cool, but if the more avant garde shearling coats aren’t for you there are plenty of more wearable styles (we’re looking at you Bowery, a butter soft black leather jacket with a powder pink shearling collar). Liang is inspired by things that have made a lasting impression on her, from childhood memories to recently watched movies to a beloved neighbourhood. There’s a common thread running through the collection, an exploration of the duality between the feminine and the subversive sprinkled with a hint of humour. In her own words, fashion shouldn’t be taken too seriously, it’s there to make our lives a just little bit more fun.

Rarely have we seen a debut collection with such promise, and we’re thrilled to announce that as the first UK stockist, Sandy Liang is available to buy exclusively at START. The pieces will be available to order online very soon, but if you can’t wait you can shop the edit in store or via telephone, just give our Customer Service Team a call on +44 (0) 207 033 3951 or email

Get the Look /

We’re super excited to introduce Bella Freud’s iconic sweaters to our womens knitwear edit for Autumn/Winter ’14. These intarsia knitted sweaters emblazoned with quirky slogans have earned Bella Freud a cult celebrity following, counting cool kids Alexa Chung, Kate Moss and Alison Mosshart as her biggest fans. Add a touch of the brand’s tongue and cheek philosophy to your home with one of the Bella Freud candles, each a delicious mix of scents that make for great gifts too!

Shop Bella Freud

Mr. Start: Final Reductions /

Don’t miss out on the Final Reductions in the Mr. Start SS14 sale, and remember we offer free express shipping as standard for all UK orders and free international orders on orders over £150.

Shop Mr. Start

G:Lab /

As part of the G:Lab limited edition programme, Grenson and START have joined creative forces to design the Alice Chelsea Boots, a collaboration that marries the heritage appeal of Grenson with START’s contemporary sense of fun. Each pair is only one of eleven produced by hand in Northampton, so you know your investing in a pair of boots that are not only exclusive but are expertly crafted by artisans.

Shop Grenson x START

Inspired by Myth /

The heatwave has hit us hard this summer, and while there are no complaints from us on this score it’s sometimes hard to dress for the weather. One thing we can all agree on is the benefit of a chic sandal for keeping cool, and we’re especially loving Ancient Greek Sandals. Spotted on the likes of Amanda Seyfried, Candice Swanepoel, Jessica Alba and even Harper Beckham, Ancient Greeks are a summertime failsafe.

Shop Ancient Greek Sandals