‘Sharpen your claws, comb your fur and brush your fangs. Mulberry AW12 has arrived!’ — Brix Smith Start
A few days before the show, four giant keys arrived at START. We knew this could only mean one thing; the Mulberry tickets had arrived. Always a London Fashion Week highlight, every season Mulberry manage to outdo themselves. It is without fail a show full of theatre and magic. Fast forward to Sunday 19th February and we weren’t disappointed. Just stepping foot inside Claridges, the venue for the Mulberry AW12 show let us know we were in for something truly spectacular. The atrium was filled with golden Mulberry bag balloons and as the stars of the silver screen smiled for the cameras we sipped on fresh juice before the show.
Inspired by Maurice Sendak’s ‘Where the Wild Things Are‘ we were transported to a cave lit up by glittering blue lights where the Mulberry Monster roamed free. The collection took on a similarly wonderful and wild look, with our favourite shapes The Alexa and The Lily showcasing a tribal zig zag make-over. Texture played a starring role, both on the models wearing Mongolian furs in oak and black and on the Mulberry dog (an adorable Hungarian Puli). Even the seats were covered with shaggy, black goats fur. After the show we sipped on Bloody Marys and snaffled down bacon butties before jumping into our Mercedes Benz to be whisked off to the next show.
Take a closer look at our Mulberry SS12 Edit