To introduce the START Christmas wish list, we asked START co-owner Brix Smith-Start to share what she’s most pining for this holiday season…
Create your own wish list with up to eight START items to share with a designated gift giver (or a few).
You can also pop into our Rivington Street boutiques and fill out your wish list in person.
Our very own Brix Smith Start is getting well and truly into the spirit of Halloween, posing in the photo booth at Virgin Media’s TiVo Halloween Party. You wouldn’t want to cross this fiendish foe on your trick or treating rounds!
We’re very excited to unveil a new series of START TV – Everything You Wanted to Know About Denim But Were Afraid To Ask hosted by the one and only denim doctor Brix Smith – Start.
Since opening in 2002, designer denim has played a large role in START’s offering with buyer Brix making it her mission to collate the ultimate denim edit and offering a personalised denim fitting service in-store. With nearly a decade worth of experience, it’s no surprise that Brix has been heralded with the titles ‘denim doctor‘ and ‘jean genie‘ by the press and prides herself that, out of hundreds, she’s only ever met two women that she could not fit into the right jeans.
So, without further ado – welcome to the first episode of our new series, in which Brix talks us through The Seven Rules to denim…
The adorable START pug-in-residence Gladys proudly sporting her Mulberry fox print hoodie front row at Nicole Farhi’s London Fashion Week show!
Now that the dust and mania of London Fashion Week have settled, it’s a good time to take a moment to re-cap the catwalk trends and share my highlights from the week. Before we get to the good stuff, I have to say a HUGE thanks to Mercedes-Benz for chauffeuring me around town in style! For a busy buyer like me, it was an absolute godsend to have such a luxury. So here we go…
Mulberry – Set to a magical Fantastic Mr. Fox inspired wonderland, Mulberry, made our little British hearts beat. Always one of the standout shows, it’s a VERY special day for Gladys & Pixie, who wore their gifted Mulberry tees on the front row. Let’s hope Kirstin Dunst didn’t notice Pixie’s diva fit when her model replacement, a rather smug looking Fox Terrier, took to the catwalk.
Acne - A super-exclusive crowd crammed into an empty warehouse space off Leicester Square to see a collection oozing with buttery smooth oversized leather pieces in oxblood red and dusky pinks juxtaposed with sheer trousers and sculptural wooden heels.
Christopher Kane – Mixing granny-chic with plastic fantastic, inner- body liquid gel, homage to a childhood pencil case, Christopher drew in the fashion elite. I suspect Azir, our driver courtesy of Mercedes, had seen it all before. He didn’t bat an eyelid as the car filled up with an assortment of fashion editor’s, DJ’s and buyers – nor did he frown upon our pit stops at Shoreditch House to fulfil certain carnivorous cravings.
Meadham Kirchoff – By day 5, we were feeling a little jaded, having hardly had time to digest the 46+ shows and presentations, not to mention the wild Wang/LOVE party the night before. Edward Meadham and Benjamin Kirchhoff injected the life back into our eyes. A near-perfect realisation of a creative vision, they had their models march en masse to the centre of the runway before peeling off the catwalk in a figure of eight, only to march back on, double time, and then off again. In five minutes flat. To the tune of Hitchcock’s Psycho. Perfection, indeed.
Now, it’s off to Paris with the Start buying team to sift through the hottest AW11 collections, editing out the crème de la crème for next season!
