Category Archives: Fashion Weeks

Acne AW12 /

21-02-12 / no comments

If you could only use one word to summarise Acne’s AW12 show it would have to be ambitious. While always directional, Jonny Johansson has designed a collection that is perhaps more fashion forward than any Acne show to date. Fitted dresses and belted tailoring were juxtaposed against other largely more distorted silhouettes, with the trademark off kilter colour palette and use of print that have become somewhat of a calling card for Acne. No longer can Acne be seen as ‘just a denim‘ brand, Johansson challenges this idea with a collection that aims to give the big name players a run for their money.

Take a closer look at our Acne SS12 edit

Mulberry AW12 /

20-02-12 / no comments

‘Sharpen your claws, comb your fur and brush your fangs. Mulberry AW12 has arrived!’ — Brix Smith Start

A few days before the show, four giant keys arrived at START. We knew this could only mean one thing; the Mulberry tickets had arrived. Always a London Fashion Week highlight, every season Mulberry manage to outdo themselves. It is without fail a show full of theatre and magic. Fast forward to Sunday 19th February and we weren’t disappointed. Just stepping foot inside Claridges, the venue for the Mulberry AW12 show let us know we were in for something truly spectacular. The atrium was filled with golden Mulberry bag balloons and as the stars of the silver screen smiled for the cameras we sipped on fresh juice before the show.

Inspired by Maurice Sendak’s ‘Where the Wild Things Are‘ we were transported to a cave lit up by glittering blue lights where the Mulberry Monster roamed free. The collection took on a similarly wonderful and wild look, with our favourite shapes The Alexa and The Lily showcasing a tribal zig zag make-over. Texture played a starring role, both on the models wearing Mongolian furs in oak and black and on the Mulberry dog (an adorable Hungarian Puli). Even the seats were covered with shaggy, black goats fur. After the show we sipped on Bloody Marys and snaffled down bacon butties before jumping into our Mercedes Benz to be whisked off to the next show.

Take a closer look at our Mulberry SS12 Edit

Simone Rocha AW12 /

20-02-12 / no comments

It was a pleasure to see Simone Rocha’s AW12 collection. Texture and collars were themes that ran through each piece while shiny metallic leather and and fluoro yellow mohair punctuated a neutral collar palette. Personal favourites included collared lace dresses in black and cream, but the real stars were the shoes; a cross between a brothel creeper and a brogue, these silver flatforms are set to be the shoe of choice for next season.

Dress-Up London Fashion Week: Day 2 /

18-02-12 / no comments

Day 2 of London Fashion Week and time for a second installment of ‘Dress-Up London Fashion Week’. Today it’s the turn of our Digital Manager, Natalie Duthie. How will you pick Natalie out of a crowd, you ask? That’s easy. Copious amounts of Acne leather.

Cornflower Blue Rita Leather Jacket by Acne // Leather Trim Sheer Shirt by Helmut Lang / / Gold Branch Hinge Ring by Noemi Klein // Silver Glacier Face Ring by Noemi Klein // Pistol Short Boots by Acne // High Kai Skinny Jeans by Nudie Jeans Company // Purple Nail Polish by Nailgirls

Dress-Up London Fashion Week: Day One… /

17-02-12 / no comments

Day One of London Fashion Week sees START favourites Preen and Zoë Jordan, amongst others showcasing their AW12/13 collections while the world watches with bated breath. With a busy day ahead,  START’s ever wonderful Assistant Buyer, Rosie Croft, took a quick pit stop to tell us how you’ll recognise her today for our first installment of Dress Up London Fashion Week:

‘”Printed trousers and lemon yellow. Finally the trends I’ve been wearing none stop since the age of 3 are in fashion and taking this season by storm. Though the sentiment is still there, luckily my style has become more refined over the years. SONIA’s star print trousers are particularly fun and this Alexander Wang Rocco in lemon yellow will have to be surgically removed from my side. And even if the grey, overcast sky isn’t bright enough to warrant sunglasses, I’ll still be wearing my Acne Frames!”

Black Long Sleeve Bodysuit by Maison Martin Margiela / Frame White Sunglasses* by Acne / Star Print Silk Trousers by SONIA by Sonia Rykiel / Rocco Yellow Studded Leather Bag* by Alexander Wang / Black Betty Basket Sneakers* by Isabel Marant

*Call 0207 033 3951 or email onlineshop@start-london.com for all inquires