This May, START and Cutler & Gross launch a Shop in Shop—visual displays in both our womenswear and menswear stores, including more than 100 Cutler and Gross optical and sunglass frames, handpicked from the brand’s SS and AW 2012 collections as well as their line-up of collaboration frames.
Cutler and Gross Campaign Images
For decades, Cutler and Gross has relied, in part, upon their reputation being trickled and whispered within style and fashion circles in London like verbal quicksilver, from the days of Grace Jones sipping champagne in their shop to the cult-like C&G followers such as Jarvis Cocker, Tinie Tempah and Madonna. If you know about Cutler and Gross, you know about style.
Jarvis Cocker’s Iconic Cutler and Gross Opticals
For the last 42 years Cutler and Gross have specialised in handmade eyewear, manufacturing in their own factory in Cadore, Italy. The frames are a heady mix of colours, materials, shapes and eccentricity. But what matters most to Cutler and Gross is provenance—the specifics of design and the frame’s original use. This is reinforced by the absence of a logo on the outside of the frames, maintaining a quiet elegance and firm, yet graceful classism.
Messrs Cutler and Gross
The First Cutler and Gross Store
Over the years, Cutler and Gross has teamed up with several established ready-to-wear designers such as Comme des Garçons and Maison Martin Margiela as well as with burgeoning young designers such as Thomas Tait and Martyn Bal to create limited-edition collaborative frames. This includes several seasons with Erdem, incorporating French lace from the designer’s collections into their frames’ unique acetate, and three seasons with Giles Deacon who, along with design director Marie Wilkinson, have created collections inspired by everything from Scooby-Doo to illustrious swans.
Giles Deacon in his Cutler and Gross Aviator
Shop the Cutler and Gross edit.
