Category Archives: Meet…

Tailored by Mr. Start: The Story Behind Mr. Start /

Designer Philip Start began his career in fashion retail working for prestigious jeweller Gerrard before making his move into menswear. Always interested in fashion, he spent the Sixties under the influence of Carnaby Street and Kensington Market before emigrating to Canada where he began a determined career in menswear

He returned to London in the late Sixties and, in the late Seventies, set up his own business, Woodhouse, for which he is well known. In 1975 Woodhouse took up premises on Oxford Street and quickly expanded to nine stores nationwide. In 1989, Philip sold the business to Sir Philip Green only to buy it back in 1991 as part of a joint venture that included BFC Chairman Harold Tillman.

In 1999, Philip sold Woodhouse for the last time to Specialty Retail Group (SRG) but continued as a shareholer and consultant until 2002, when he removed himself from the business completely.

Later in 2002, Philip established START with his wife Brix Smith Start, which soon grew to two separate premises. In 2008, Philip took over a third premise on Rivington Street and used it as the base for his own tailoring label, Mr. Start.

Philip Start in the Mr. Start Tailoring Store on Rivington Street, London

Through Mr. Start, Philip draws from his reputable and extensive experience in retail to create refreshing and wearable collections, inspired by his understanding of the way men dress. The suits are slim cut, creating a look of casual precision. The ethos is modern and architectural, creating an accessible, everyday elegance. The definitive fit is subtle yet certain, epitomising ‘Shoreditch luxury’.

An image from the Mr. Start SS12 Lookbook

Shop the Mr. Start Edit

Meet… Rosie /

Rosie // Wearing Christopher Kane’s Highlighter Pink Tee, Noemi Klein’s rock pendant and a jacket Rosie and her mother made //

Meet… is back again to celebrate the arrival of the Keel’s Diary into START.  Today, we’d like to introduce you to Rosie, our buying assistant, merchandising manager and moonlighting Shakira impersonator.

Shop Philip Keel’s Simple Diary

Meet… MATT /

Matt who works at STARTMatt // START menswear// Wearing CLOSED’s Washed Denim Jacket

For this week’s Meet… post we’d like you to make the acquaintance of Matt – actor, entrepreneur (the man behind burger business Maggie’s Farm) and one of START menswear’s wonderful gentlemen.  


MEET… Rebecca /

Rebecca in her Carven Shirt from StartRebecca / START womenswear manager / Wearing Carven’s Embellished Collar Shirt.

At START, we’re pretty proud of the inimitable team we get to work with every day and through recurring MEET… posts,  we’ll be introducing you to each and everyone of them.  Each post, we’ll ask the chosen one to pose for a quick snapshot and in order to gain a little insight into his/hers psyche, to fill out a page of our Keel’s Simple Diary – so without further ado, meet… Rebecca!

Keels Diary Questions for START manager Rebecca