Category Archives: Uncategorized

A Shaded View /

This May, START and Cutler & Gross launch a Shop in Shop—visual displays in both our womenswear and menswear stores, including more than 100 Cutler and Gross optical and sunglass frames, handpicked from the brand’s SS and AW 2012 collections as well as their line-up of collaboration frames.

Cutler and Gross Campaign Images

For decades, Cutler and Gross has relied, in part, upon their reputation being trickled and whispered within style and fashion circles in London like verbal quicksilver, from the days of Grace Jones sipping champagne in their shop to the cult-like C&G followers such as Jarvis Cocker, Tinie Tempah and Madonna. If you know about Cutler and Gross, you know about style.

Jarvis Cocker’s Iconic Cutler and Gross Opticals

For the last 42 years Cutler and Gross have specialised in handmade eyewear, manufacturing in their own factory in Cadore, Italy. The frames are a heady mix of colours, materials, shapes and eccentricity. But what matters most to Cutler and Gross is provenance—the specifics of design and the frame’s original use. This is reinforced by the absence of a logo on the outside of the frames, maintaining a quiet elegance and firm, yet graceful classism.

Messrs Cutler and Gross

The First Cutler and Gross Store

Over the years, Cutler and Gross has teamed up with several established ready-to-wear designers such as Comme des Garçons and Maison Martin Margiela as well as with burgeoning young designers such as Thomas Tait and Martyn Bal to create limited-edition collaborative frames. This includes several seasons with Erdem, incorporating French lace from the designer’s collections into their frames’ unique acetate, and three seasons with Giles Deacon who, along with design director Marie Wilkinson, have created collections inspired by everything from Scooby-Doo to illustrious swans.

Giles Deacon in his Cutler and Gross Aviator

Shop the Cutler and Gross edit.

Check out with Paypal /

START is pleased to announce we are now accepting payments using Paypal! This means you can complete your order in extra quick time with the Paypal’s Express Checkout service.

Click to browse start-london.com

The Carven Mulberry Combo /

Mulberry’s Cookie Lily in matte black leather is probably the Mulberry bag that no one at START is divided over.  Such a special bag deserves equally special partners in outfit crime, and this red poppy print skirt by Carven fits the bill perfectly. Any skirt with a great print and pockets has got our vote. The thing we love most about the Carven/Mulberry combo is the ease with which it takes you from work to play. Church’s Burwood white leather brogues will create an androgynous edge during daylight hours, but when the sun sets just swap for heels and embrace an altogether more feminine look.

Poppy print skirt by Carven // Zorah T-Shirt by Acne // Cookie Lily Black Leather Bag by Mulberry // Engraved Band Rings by Laura Lee // Canary Yellow Nail Polish by Nailgirls // Burwood White Leather Brogues by Church’s

P.S. Don’t forget the code marchfreeship will get you free shipping on all SS12 order until midnight on Monday 5th March!

ACNE PRE SS12 /

Huzzah!  Acne’s Pre SS12 collection has hit START shores!  Most-wanted pieces include the wider-than-wide white trousers, mint green knitwear and cornflower blue leather jackets!

Available online soon and in-store now!

Save The Date /