Category Archives: Window-Dressing

Mulberry Safari /

The Mulberry madness has descended and the START windows have been taken over by a menagerie of inflatable animals. These inquisitive creatures have broken out of the Mulberry zoo to go on a reverse safari around START, toting their favourite bags of course.

Jeremy the Giraffe and his Cookie Lily Leather Bag.


Arabella the Zebra with her Camera Travel Bag.


Crocadilly the Crocodile and her Bella Hobo Leather Tote.

Fashion Mathematics /

Cocktail umbrellas: The accessories for SS12. You heard it here first…

Quality Pop /

Saranne Woodcroft Window Display at Start

Saranne Woodcroft Window Display at Start

One morning, Start’s superlative visual merchandiser, Saranne bounced into work with an optimistic spring in her step (allegedly owing to the uncharacteristic London sunshine) and decided to inject a little ‘Spring feeling’ into the Start windows and into the lives of all those that wander down Rivington Street.

The Result:  An explosion of Roy Lichtenstein, Quality Street, Colour  Blocking and Jeff Koons.  Mannequins outfitted in the brightest and boldest of Acne, SONIA by Sonia Rykiel, Carven, Moncler and Equipment.  It’s Quality Pop.