Runway to Rails: The James Long Edit /

Straight from the runway to our rails the James Long SS12 womenswear collection is now available to buy in store and online. We’re honored to be supporting Fashion East’s star. A truly special collection, from a truly talented designer.

Shop the James Long SS12 collection now

A Taste of What’s to Come… /

Excitement is mounting at START HQ as we get ready for the launch of the Fashion East Collaboration this Wednesday 18th April. Our womenswear store is ecstatic to be showcasing some of the most exquisite pieces we’ve seen by the talented up and coming designer James Long. You’ve heard (and seen) us wax lyrical about the collection, but as yet we’ve only leaked snapshots of the garments. As the launch is upon us, we thought it only fair we give you a proper preview of a few of our favourites. Enjoy!

The collection will be available to buy in store and online for a limited 2 week period only, between 18th April and 2nd May.

Fashion East Event /

START would like to invite you to our Fashion East Pop Up launch party this Wednesday 18th from 6pm – 8pm. Join us for an evening of music, courtesy of our favourite DJ Hanna Hanra, Proseco and fun as we celebrate the beautiful craftsmanship and talent of these two up and coming British designers.

The collections will be available to buy in store and online for a limited two week period only, from 18th April – 2nd May.

James Long SS12 Preview – COLLARS /

Another sneak preview of the  START x Fashion East collaboration. James Long SS12. Embellished collars. Need we say more?

Available in store and online from Wednesday 18th April. Call 0207 033 3951 or email info@start-london.com for more details.

Mulberry Safari /

The Mulberry madness has descended and the START windows have been taken over by a menagerie of inflatable animals. These inquisitive creatures have broken out of the Mulberry zoo to go on a reverse safari around START, toting their favourite bags of course.

Jeremy the Giraffe and his Cookie Lily Leather Bag.


Arabella the Zebra with her Camera Travel Bag.


Crocadilly the Crocodile and her Bella Hobo Leather Tote.